And it solves a lot of problems when it comes to complicated concepts where words alone don’t work too well. Yes, symbolism is a great medium of communication. Why use symbolism in branding and marketing for your business? And this is just one reason why designers and marketers love the usage of symbols in branding designs. The same symbols mean different things to people across cultures, generations, and locations, to name a few.īut when you use them the right way with no ambiguity in the messaging, symbols can help you convey your thoughts in a very precise manner. An interesting fact about symbols is that you must know the context and background of each to arrive at the correct interpretation. It exists across all art forms, such as literature, prose, poetry, and, of course, design. The usage of symbols to express an idea with more depth is what makes up the premise of symbolism. So, since humans began existing in civilizations, they used symbols as a tool to depict complicated concepts and describe an ideal in detail. But studies have traced back to early cave paintings as some of the first examples of symbolism.
![symbolism in the pedestrian symbolism in the pedestrian](https://vectorportal.com/storage/pedestrian-crossing(1).jpg)
There is no one version of how symbolism originated and became a salient feature of human communication mediums. And symbols fit perfectly into the scheme of things as a must-have tool.īefore we go any further and decipher how exactly symbolism and branding fit together, let’s understand symbolism a little better. Visual identity is a key component of building brand awareness and recall ability.
![symbolism in the pedestrian symbolism in the pedestrian](https://www.wensco.com/ecomm_images/masterproducts/large/pedestriancrossing.png)
![symbolism in the pedestrian symbolism in the pedestrian](https://cdn-01.media-brady.com/store/ssuk/media/catalog/product/cache/1/image/85e4522595efc69f496374d01ef2bf13/1583994047/d/a/dal.image.26733_std.lang.all.gif)
And it can also help you create powerful brand designs that leave a lasting impression. Inspired by this unifying nature of images, humans started communicating using symbols in signs, books, and communication mediums very early on.Īnd today, symbolism can still help you connect with your target audience quickly. They will instantly understand and guide you ahead, hopefully using pictures and signs themselves. Today, all you have to do is pull a picture off the internet that conveys your need and show it to a passerby. If you need help, directions, or even food – how do you communicate? You try to use sign language if it was 30 years ago.